Spanish litterature inspired me for this logo themed project.
I tried to mix logos we see everyday with litterature references to reproduce the way writers mix realism with impossible facts in Realismo Magico. My goal was to make something that seems usual when we see it but that is actually totally absurd. For exemple, I took the very used “Fight like a girl” and made it into “Fight like a Quijote”. If at first it seems common, we can see how absurd it is after thinking of it.
Seriously, who would like to fight like Don Quijote ? That’s the concept.